Britannia Marie Gold Mystartup Contest ("Contest") is an initiative by Britannia Industries Limited (hereinafter referred to as "Britannia") that aims to empower women in the true sense by enabling them to fulfil their dreams. It gives an enormous platform to the aspirants to ‘Be More and Do More’.

Britannia under its aforesaid Initiative, is conducting a Contest which is open for participation to women having business ideas. Women shall submit their ideas for evaluation which shall be adjudicated by a panel of judges ("Jury") based on their merit, innovation, uniqueness, and other factors. The top 10 (Ten) business ideas would be funded with Rs. 10,00,000/- each (Rupees Ten Lacs only) to kick start their businesses.This shall be subject to all the taxes, surcharges and statutory levies as applicable.


  1. The terms and conditions contained herein (hereinafter referred to as “Terms”) apply to the Contest. This Contest is being conducted by Britannia Industries Limited (“Britannia”) to empower women by giving them a platform to implement their business ideas.
  2. Your participation/ enrolment for the Contest will be construed as an acceptance of the Terms. Please ensure that you go through the Terms entirely. By entering the Contest, all participants are deemed to have accepted and agreed to abide by these terms and conditions in entirety. Please note that failure to agree with any of the terms and conditions of this Contest would render you ineligible to participate. Britannia reserves the right to modify these Terms at any time. Successfully entering the Contest and winning the Contest is subject to all requirements set forth herein. All decisions of Britannia in respect of the Contest and the prizes therein shall be final and binding on the Participant (as defined hereafter). If a Participant is dissatisfied with the Contest or the Contest rules and/or any content or any requirements of the Contest form, the materials available related thereto, or with these terms and conditions, her sole and exclusive remedy is to not participate in the Contest.
  3. The Contest is subject to all applicable central, state and local laws and regulations in India.
  4. Consumers participating or seeking to participate in the Contest shall individually be referred to as “Participant” and collectively as “Participants”.
  5. Route to entry for the Contest and details of how to enter are posted at https://mystartupcontest.com.
  6. The participation/ enrolment in the Contest shall be open to all the Indian women aged 18 years or above as of 20th February, 2020 who are Indian citizens and residing in India.
  7. Employees and consultants (including their immediate families) of Britannia and its service providers / agents / sponsors working on / sponsoring this Contest (including their immediate families) are not eligible to participate in this Contest.
  8. Any individual who owns or operates a business during the term of the Contest would not be eligible to participate in the Contest.
  9. Contest started on 20th February, 2020 and was initially slated to end on 30th April, 2020. However, due to the current circumstances of nation-wide lockdown amidst COVID19, we will be extending the participation deadline date to 31st May,2020.
  10. Final contest period will be 20 February 2020 - 31st May 2020.Entries coming outside the Contest dates i.e. any time after 31st May 2020 shall not be considered for winner selection and no communication in this regard shall be entertained.
  11. The names of the shortlisted candidates will be published on Website within 30 (thirty) days of the Contest end date.
  12. Britannia shall declare the Top 10 winners not later than 90 (ninety) days from Contest end date.
  13. Britannia and its service provider(s) or agency(s) are not responsible for inaccurate prize details supplied to any Participant by any third party connected with the Contest.
  14. Britannia reserves the right to alter the dates pertaining to the Contest, announcement of winners, participation criteria, prizes, and the terms and conditions of the Contest without notice, including any explanation thereof and further without being liable for any claim, including in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated or any other event outside of the Britannia’s control. Britannia reserves the right to exclude any person from the Contest on the grounds of misconduct or criminal record.
  15. Selected shortlisted Participants will have to:
    • Present and discuss face to face with a panel of judges (“Jury”) their business idea.
    • Attend a one day orientation programme on small business management in a location selected for this purpose
    • For Participant’s travel related to the Contest, in case Participant is shortlisted, Britannia shall make necessary arrangements for (a) Participant’s airfare/train-fare to and from Bangalore (b) Participant’s accommodation arrangement the final event. Participant shall bear the necessary expenses for any other expenses arising out of or ancillary to the participation in the Contest.
    • It is hereby clarified that apart from the arrangements explicitly mentioned herein to be the responsibility of Britannia, Participant shall be responsible for other responsibilities and associated costs.


  1. Steps of entry:
    • Purchase any promotional pack of Britannia Marie Gold/Britannia Vita Marie Gold during the term of the Contest.
    • Give a call to 7026870268. Please note that standard call rates apply.
    • While on call pick any of the below modes of participation a) Web b) WhatsApp c) Phone call (IVR)
    • Follow the instructions.
  2. Britannia or its agency / service provider will not be responsible for any NDNC (National Do Not Call) Registry regulation or other relevant rules that may come into effect. All Participants hereby agree that even if they are registered under NDNC, DND (Do Not Disturb) or an equivalent, they agree to receive calls/texts pertaining to the Contest. Britannia or its agency will be entitled to call such Participants by virtue of them having voluntarily participated in the Contest.
  3. Any charges levied by the telecom operator on the Participant are to be borne by the Participant


  1. Selected shortlisted Participants shall appear before the Jury who will judge the entries based on their merit, innovation, uniqueness, and other factors. The Participants with the top 10 (Ten) business ideas would be funded with Rs.10,00,000/- each (Rupees Ten Lacs only) [inclusive of taxes] to kick start their business ideas.
  2. A total of 9900 Participants shall be granted access to educational material from National Skill Development Corporation (NSDC) in accordance with NSDC’s terms and conditions of use.

Britannia and its agency / service provider engaged for the Contest shall not be responsible for :

  • SPAM generated messages
  • The Operator Code not being displayed on the user’s mobile phones
  • Any SMS message delivery failures
  • Any lost, late or misdirected computer transmission or network, electronic failures or any kind of any failure to receive entries owing to transmission failures or due to any technical reason
  • Any applicable taxes/charges/other statutory/non-statutory payments or any other legal expenses. Winners may incur/require to pay such expenses in relation to any prize and the same shall be the sole responsibility of the participant
  • Other conditions beyond their reasonable control.


  1. The Britannia Marie Gold / Britannia Vita Marie Gold promo pack purchased has to be retained and produced if selected, to pass to next stage.
  2. Last date of submitting your application via your selected entry mechanism (IVR or Website or Whatsapp) is 31st May, 2020.
  3. Only once you receive an acknowledgement that your application has been accepted is your participation confirmed.
  4. Multiple entries can be made by a Participant.
  5. Participant shall be required to submit her business idea in the manner prescribed. The business idea must be the original work of the Participant.
  6. By submitting a business idea Participant represents and warrants that she has all rights, title and/or interest in the business idea submitted and the information she presents is accurate and complete.
  7. By submitting a business idea Participant represents and warrants that she has all rights, title and/or interest in the business idea submitted and the information she presents is accurate and complete.
  8. The entries will be screened by the Jury, who will evaluate each entry based on various parameters. The Jury reserves the right to request further information from Participant regarding the entry. This does not guarantee selection and is a part of the shortlisting process.
  9. If you are shortlisted for the next round, Britannia or its agency will connect with you for some basic identification to confirm your name, gender, nationality, etc. In the event the shortlisted Participant’s number is busy, unreachable, or she does not attend the call, two (2) more attempts will be made to reach the Participant on that day and/or the next day. If even on the third attempt, the Participant does not attend the call, or is unreachable, the Participant’s participation in the Contest comes to an end and the Participant’s entry stands cancelled and Participant becomes ineligible to give the presentation.
    If any shortlisted Participant remains unreachable on the third attempt or is not interested in continuing in the Contest or is otherwise ineligible to participate, Britannia/agency shall select the next best business idea and contact the next shortlisted Participant.
  10. Shortlisted Participants should be prepared for
    • Telephonic /skype interview and / or any other form of audio/visual interview
    • Travel for two days to a Britannia decided destination on dates decided by Britannia for a next round of presentation to a Jury face to face.
  11. Travel (Pick up and drop arrangements) and stay (as per the requirement) will be organized by Britannia or its agency. The shortlisted Participants shall adhere to the same and not demand for change of the arrangements made.
  12. The winners shall be selected at the sole discretion of the Jury and the same cannot be challenged under any circumstance. The decision of the Jury shall be final and binding on the Participant in this matter. Britannia or its agency shall in no case entertain any questions, correspondence, enquiries, etc. on the manner of the selection and the Contest.
  13. It is the sole responsibility of the person enrolling in this Contest to ensure that they are entitled to participate in this Contest as per the applicable law of India.
  14. Britannia reserves the right to extend/cancel / postpone /stop this Contest at its discretion or change all or any part of terms and conditions that are applicable, without giving prior intimation of any kind and being liable for any consequential losses/damages. Britannia or its agency will not be liable or responsible for any damages, losses, costs, expenses or otherwise suffered by any of the winners and/or companion during the course of the presentation/travel. By entering the Contest the Participant hereby releases from and agrees to indemnify Britannia, and/ or any of its respective officers/employees, agency from and against all liability, cost, loss or expense arising out of acceptance of the prize or participation in the Contest including (but not limited to) personal injury and damage to property and whether direct, indirect, consequential, foreseeable, due to some negligent act or omission, or otherwise.
  15. Britannia and the agency accept no liability, whether jointly or severally, for any errors or omissions, whether on behalf of itself, agency or third parties in relation to winning the Contest. The Participant shall be solely responsible for any consequences which may arise from her participation in the Contest. Participant also undertakes to indemnify Britannia and/or the agency and their respective officers, directors, employees and agents on the happening of such any illegal acts committed by the Participant and any third party claim arising therefrom (including without limitation cost of attorney, legal charges etc.) on full indemnity basis for any loss/damage suffered by Britannia or the Agency on account of such act on the part of the Participant. In consideration of Britannia allowing the Participant/s to take part in the Contest, to the maximum extent permitted by law, the Participant/s waive and release each and every right or claim, all actions, causes of actions (present or future) each of them has or may have against Britannia, its respective agents, directors, officers, business associates, group companies, sponsors, employees, or representatives for all and any injuries, accidents, or mishaps (whether known or unknown) or (whether anticipated or unanticipated) arising out of the Contest or related to the Contest or the prize of the Contest.
  16. This is an Initiative of Britannia and nothing herein amounts to a commitment or representation by Britannia to conduct further or other such contests/ initiatives.
  17. The entry, comments of winners or any other materials sent to Britannia including feedback and other communications of any kind shall be deemed to be non-confidential. Britannia is free to reproduce, distribute and publicly display such feedback and entries received towards this Contest without limitations or obligation of any kind. Britannia is also free to use any ideas, concepts, know-how or techniques contained in such feedback for any purpose. Britannia reserves the right to analyse and summarize data that is collected and also reserves the right to publish, distribute, share summaries of the data collected with sponsors or other business partners without limitations or obligations of any kind subject to applicable laws.
  18. Britannia and/or any agency appointed by it, will collect Participant’s personal information in order to conduct the Contest. If the information requested is not provided, Participant understands that the Participant would not be eligible to participate in the Contest. By entering the Contest, unless otherwise advised, each Participant also agrees that Britannia, agency appointed by it to carry out the Contest or aspects thereof, and/or Britannia’s affiliates may use this information, or disclose it to other organizations that may use it, in any media for future promotional, marketing and publicity purposes without any further reference, payment or other compensation to the participant. Participants' personal information may be disclosed to government authorities and winners' names may be published.
  19. Each Participant understands and agrees to the use of her name, details of her submission and image in any publicity material by Britannia. All the rights including but not limited to the intellectual property rights, copyrights and all other allied, ancillary and subsidiary rights in any and all media in and to the photographs, tapes, movies, promotional activity, and/or otherwise related to the Contest shall vest with Britannia absolutely for perpetuity, throughout the world.
  20. Each Participant is required to provide the correct details about herself and Britannia will not be liable for any damages - direct or indirect for any wrong detail that is submitted by Participant. Any false declarations or details provided by Participant will result into cancellation of her candidature and shall not be allowed to participate in the Contest further.
  21. The interpretation and implementation of the Terms and Conditions shall be at the sole discretion of Britannia. The decisions of Britannia with respect to aspects of the Contest shall be final and binding, and not subject to challenge or appeal.
  22. The Participants agree and undertake to indemnify Britannia and its agencies against any loss, damage, liability, etc. suffered by it on account of the Participant submitting a non-original business idea, non-fulfilment or breach of any of the terms and condition. In the event that the winner does not take the prize in the time and manner stipulated, then the prize will be treated as cancelled / forfeited. Prize must be taken as offered and cannot be varied. Any unused prize is non-transferable and non-redeemable for other goods or services. In the event of death or inability to accept the prize at the end of the confirmed winner, no claim from the nominee or her legal heirs of the confirmed winner shall be entertained for receiving the prize.
  23. All right, title and interest, including but not limited to the Intellectual Property Rights, in the promotional material(s) and in any and all responses received shall vest solely and exclusively with Britannia at all times. Britannia or any person or entity permitted by Britannia in this regard shall be entitled to use the responses received or any information in connection with the entry in any media for future promotional, marketing, publicity and any other purpose, without any permission and or payment to the Participant.
  24. All material submitted in connection with the Contest (whether written, audio, electronic or visual form, or a combination of those) or any photographs, video and/or film footage and/or audio recording taken of Participants are assigned to Britannia upon submission and become the property of Britannia exclusively. Britannia may use the material in any medium in any reasonable manner it sees fit. Copyright in any such material remains the sole property of Britannia.
  25. By participating/ enrolling in this Contest, you waive all rights to seek injunctive or equitable relief, or to claim punitive, incidental or consequential damages, or attorneys’ fees.
  26. These Terms shall be governed by & construed in accordance with the applicable laws in India. Any dispute including any dispute arising out of all matters with respect to this Contest are subject to the jurisdiction of the Courts at Bangalore only. All the disputes/complaints/queries, if any, shall be entertained only within one month of the contest getting over. Any winner coming to Britannia or the agency with any disputes/complaints/queries after the expiry of the aforesaid one month shall not be considered for resolution. Further all issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the Participants and/or Britannia and/or agencies/sponsors associated with this Contest, shall be governed and construed in accordance with the laws of the Republic of India.
  27. Failure to exercise or delay in exercising a right or remedy provided hereunder or by law does not constitute a waiver of the right or remedy or waiver of other rights or remedies on the part of Britannia or its agency.
  28. For any feedback, suggestions, queries, email us on mystartupcontest@gmail.com